Cases & Studies :: Pinpointing opportunities for Advertising Agencies
In the teeth of the worst recession for 70 years, Code is helping advertising agencies generate new business.
Our ClientLink tool maps the relationships Omnicom’s agencies have with clients around the world. A sophisticated Business Intelligence solution identifies the gaps in the market which the agencies can fill.
For instance, we can instantly see in which markets a retained client may have need for additional digital or PR support. We can instantly identify clients by sector where an agency has space in its portfolio. Agencies can instantly find partner agencies to do joint pitches or extend their services.
Built using Microsoft SharePoint, .NET, data warehousing in SQL and Cognos Business Intelligence, ClientLink gives agencies a competitive advantage by pooling knowledge to present trends and opportunities in simple reports and dashboards.
Keys
- New Business lead generation
Feature
- Business Intelligence and data visualisation
- SharePoint
- Systems integration