Cases & Studies :: Democracy: Putting the power of video advertising into the hands of everyone

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Democracy: Putting the power of video advertising into the hands of everyone

Code’s AdZu system allows 6,500 autotrader.com dealers to create their own video ads to run on TV or on-line.

Choose a creative theme. Choose product shots or running footage. Personalise with images, voiceovers and text. 60 seconds later you have an HDTV ad and an on-line video ad – both ready to flight instantly.

This changes TV and video advertising for good. Now the most impactful media is available to all. No specialist editing or production skills required. No patience required. No loss of quality. And costing 1 or 2% of what you would pay to do this ‘traditionally’ in a studio.

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