Cases & Studies :: Business Intelligence to make better business decisions

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Business Intelligence to make better business decisions

Omnicom is a multi-billion dollar advertising holding company. Comprising thousands of agencies and many tens of thousands of clients, Omnicom’s financial performance is directly affected by its ability to manage its cash effectively: the better it collects, the less it has to borrow and in this credit market, that is a major saving to the business.

Code has developed a solution which allows Omnicom very quickly to collect data from its thousands of subsidiaries on their cash collection position and report this to local and central management in real time.

This fast-flow of data means cash is collected faster than ever before and possible issues are quickly identified so that action can be brought to bear.

The solution uses a complex stack of data warehousing, SQL, .Net, SharePoint and Cognos technologies, yet all the end users sees is relevant and information data visualisation.

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